Hotel Recovery Strategy: Preparing For A Post COVID-19 World — STAAH Blog

Once the curves are flattened, what will the world look like? It is likely restrictions in some format will continue — at least till a vaccine is discovered. How will guest behaviour change?
How slow or fast will tourism recovery be? The questions are many; answers are few. Yet, to survive you cannot (and must not) wait for a clear direction to emerge before you respond. Here are some considerations to prepare business strategy post COVID-19.

1. Building trust

2. Catering to a new marketing mix

Expect a change in the audience you cater you. Not everyone will start travelling as soon as restrictions are lifted — the process will be slow. Business travellers will possibly be the first to start moving around — their need may be more urgent. Single travellers who are more open to risks are likely to follow with couples in tow. Last segment out of the house will
likely be families, who have a lot of considerations and need greater reassurance around health and safety before they take the plunge. Above all, governments around the world are emphasizing and supporting domestic tourism — re-gear your communications to target the locals and fellow-countrymen.
Focus on your existing customer base, but make sure to be agile enough cater to a more diverse audience. Interview your customers and employees (via Zoom or a similar online video chat tool of course!) to understand your audience and their evolving tastes.

3. Audit your website and its content

4. Aligning your marketing and revenue management strategies

When developing your recovery plan, it is important to align with revenue management on rate strategy and parity across channels, direct booking perks, any new offers and packages, and most importantly, a flexible cancellation policy.

5. Preparing your social media channels

Social channels such as Facebook and Instagram are an equally important source of information. Make sure you keep these updated. Don’t forget to update your Google My Business listing! Update the facilities and store hours to make your content more discoverable. Use the time you have to create new content — staff tips, recipes shared by your chef, etc. You can create a bank of content that you can share at a future date.

6. Implement a flexible cancellation policy

People are sitting at home dreaming of the day that this will be over, the day they can travel again. Bookings are still being made for future. Hotels that have clear cancellation policies and promotional opportunities are the ones that will be able to win these bookings. Promote return bookings, offer guests a credit for future stay or create a welcome-back page. You need to win guests’ confidence and clear, flexible cancellation policy is integral to this.

7. Improve your online reviews strategy

8. Make the most of your free time

Despite the impact of the pandemic, STAAH stands alongside all hoteliers in preparing for a post-crisis recovery. Talk to our team about how STAAH platform can support your recovery and dive into the depth of our team’s industry knowledge for ideas. #standunited.

Leading provider of Hotel Channel Manager, Booking Engine, Hotel Website, Gift Voucher System and Review Management System.