Segmentation and personalisation are key to successful email marketing. They may sound like big words, but actually are quite easy to execute, even for small, owner-operated properties. Well-targeted email communications can get you better results than any other marketing tool. They’re cost-efficient and easily automated, which is perfect for busy hoteliers. Here are some tips to get you on the path to email marketing success.

As more people become conscious about their impact on the environment, the hospitality industry is shifting towards sustainable practices to meet the needs of eco-conscious travelers. Sustainable hospitality not only benefits the environment but also enhances the guest experience, improves reputation, and reduces costs. In this blog, we’ll discuss the importance of sustainable hospitality and the strategies that hotels can adopt to meet the needs of today’s eco-conscious travelers.

Every hotel has an optimal distribution channel mix — meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run. There is no set formula for an optimal distribution mix that applies to all hotels. …

Puns usually exploit words that either sound similar or have different possible meanings. Some are clever, some are hilarious, and some are so bad that they are actually good While puns have travelled the time, from being a rhetorical technique often employed for serious effect, today puns are mere wordplay, funny but hardly profound. The reason we bring you this post is for some plain light-hearted fun to share and enjoy together. Groan and laugh, as here are some…

The hotel industry is highly competitive, and effective marketing is essential for hotels to attract and retain customers. Successful hotel marketing involves understanding the needs and preferences of target customers and developing strategies to meet those needs. In today’s digital age, hotel marketing has become more complex and dynamic, with customers using various online platforms and channels to research and book hotels. As such, hotel marketers must develop digital marketing strategies that leverage search engines, social media, and online booking platforms to maximize their reach and impact.

Not just another buzzword, Artificial Intelligence is transforming customer experience and streamlining operations in the hospitality industry. In this blog, we cover off what you need to know about artificial intelligence (AI) and how it can be applied to your property. Whilst the scale at which AI is applied may vary based on a property’s size, it is applicable to all properties. What is artificial intelligence?

With more than 600,000 travel agents worldwide still accessing the global distribution systems, its relevancy has not diminished post-pandemic. One of the oldest distribution platforms, a GDS is a middleman that connects your hotel to travel agents looking for the right accommodation for their clients. …

The hospitality industry is increasingly leveraging AI technologies to streamline its customer service operations and enhance its guest experience. Ever since ChatGPT launched in November 2022, ChatGPT has been trending online, and let us help you be on top of it. So what exactly is ChatGPT? ChatGPT by OpenAI uses a combination of AI-based natural language processing (NLP) and machine learning (ML) to provide users with an intuitive and personalized experience while they interact with the chatbot.

Download this free e-Book to drive more revenue Are you looking for ways to optimize your property’s revenue? Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Yet, a good direct booking strategy is not about eliminating OTAs, but building a distribution strategy that is balanced between direct bookings and OTA bookings.