You may always have hotel revenue management top of mind, however, it’s important to review and update your strategies to optimise performance and boost your incremental revenue. While room rates are a good income source, focusing on the hotel expense ratio is a good place to gain traction on revenue…

Trip stacking to buddymoon, fresh travel ideas post-pandemic has led to the creation of travel glossary 2.0. Are you familiar with it? 1) Revenge travel

Empowered guests mean increased comparative search online. If your hotel website and booking experience don’t stack up, you could be missing out. In an increasingly digitalised world, it comes as no surprise that online channels form bulk of the travel bookings according to numerous studies. Google’s Travel Micro-Moments study tells us that users have many moments that take them to many channels, including an accommodation’s website. …

They are TikTokers who Snapchat and pegged to be the first immersed users of Metaverse. How well are you placed to attract Gen Zer to your hotel? Generation Z (born between 1995 and 2015) is already one of the largest consumer groups, despite the fact that some members of this demographic are younger than age 10. They control $200 billion in direct spending and influence more than $600 billion in spending by their parents according to Hubspot…

No hotelier underestimates the marketing prowess of OTAs. Yet everyone recognises the high cost every OTA booking comes with. The popularity of online travel agents (OTAs) has always put accommodation providers in a difficult position. On one hand, their pervasive reach and high advertising budgets bring vital brand awareness for properties. Besides many guests prefer the familiarity of booking through well-known OTA brands.

A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings. Try to strike a delicate balance between your OTA strategy and the direct booking strategy. Plus there are a lot of ways to increase your direct bookings without compromising your relationship with OTAs. Get creative with how you can add value to the guest, without breaking the terms of rate…

In a time when travel is severely curtailed and profit margins are non-existent, it’s more important than ever to keep unnecessary staffing to a minimum in an industry that has historically required an on-site personal touch. …

It may seem bad at the outset but overbooking has its pros too. Here’s a quick guide to a hotel’s overbooking strategy and how to make it work to your benefit. What is overbooking? Why does it occur? Overbooking occurs when a guests book more rooms than the actual number available in a hotel. Overbookings can occur due to many reasons: Hotels overbook to mitigate losses from no-shows, cancellations and early check-outs, and to increase revenue with clients who overstay or walk-in. Airlines use a similar approach.

Trying to figure out what’s wrong with the script? Why are your direct online bookings below expected levels? Take a close look at your booking engine. Is it effective? Is it really working as hard as it could? …