Trying to figure out what’s wrong with the script? Why are your direct online bookings below expected levels? Take a close look at your booking engine. Is it effective? Is it really working as hard as it could? …

On a hotel website, the most important component is the booking engine. A seamless guest experience begins with a simple & powerful online booking system, designed to deliver more direct bookings. Before we begin on the importance of a booking engine, its important to know what it is and why you should consider having one in today’s hospitality industry. What is a Booking Engine? A hotel booking engine is a software used on websites to secure online reservations.

Travel and hospitality as we know it has changed — for good as most experts would say. How you manage and adapt to this change is critical to survival. Shrouded behind masks and Perspex screens, is hospitality really hospitable now? How willing will people be to risk international travel in the future? Will airlines survive this crisis? Will visiting a hotel be considered a relaxing travel experience and not a risky proposition? Can small cafes survive for food service…

Google’s latest free booking links for hotels along with a suite of other tools is fantastic to get more direct bookings. Is your property set up with these tools? Google offers a variety of different services that can help hotel marketers expand their reach, increase online visibility, and ultimately improve their business — and better yet, they’re easy to implement. Many of them won’t even cost you a cent.

As the worst effects of the COVID-19 pandemic ends, many indicators point to travel coming back — with a vengeance — as people look to explore new destinations or revisit reliable favourites. If things go well, we will be at the threshold of a new age of travel. Vaccine rollout is picking up pace around the world and already countries are experimenting with “soft opening” of borders and easing travel restrictions slowly.

There are countless ways to lose a guest. While you can’t fix them all, here are some of the most common ones to avoid. 1. Inflexible cancellation policy

Distribution is by no means a one-size-fits-all scenario. It is also not a figure-it-out-once and forget about it task. Your distribution strategy should evolve with times and consider several elements. These include your target guests, business goals, pricing and more. Covid-19 of course has touched every element that feeds into your distribution strategy. In this blog we revisit key areas you need to consider to inform a distribution strategy that accelerates innovation, makes you resilient and grows revenue.

One of the biggest adopters of technology, the hospitality industry is yet again transforming its tech stack to take on the changing guest behaviour. https://youtu.be/ERRWPNOekIc Not in too distant a future, the digital boom reset how hotels market themselves. But long before that, hoteliers have always been among the first to adopt new technology with the aim to delight their guests.

With COVID-19 restrictions slowly declining, more and more people are planning family vacations, romantic weekend getaways, and road trips with their friends. If you’re a hotel owner, you need to promote your business so you can grasp the attention of avid travelers across the country. Industry expert and guest writer Are Morch shares his tips with us. Effectively marketing your business online is crucial. Here are some tips to help you get started on making your hotel business stand out online.