With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Demand is fluctuating, supply costs are rising, and historical trends are not as reliable. Yet, budgeting is an opportunity to engage different teams across your business, realign goals and work together towards shared financial goals.

Global hotel technology giant, STAAH, today unveiled the list of distribution channels that brought the highest booking revenue to hotels in 2022. Major players Booking.com, Agoda and Traveloka top the global list at positions one, two and three respectively. Coming out of the pandemic, STAAH Booking Engine maintained its position in the top 10 online booking channels for hoteliers across regions.

IBE, PMS,CTA, ADR… lost in the world of hotel acronyms? You’re probably not alone. So, we’ve put this handy guide of key acronyms you’ll come across as a hotelier. ADR (or ARR): Average Daily Rate, or Average Room Rate. …

8 easy tips on how to personalise your hotel website to get more bookings. — Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from. Offering a personalised and optimised experience on your website is one way to make guests feel special, even before they step into your hotel.

While the hospitality industry is getting more automated, digital content demands time and effort for creative content to attract guests. Online digital marketing tools available can help you make your content marketing easy and effortless. Creating digital content that’s attractive to the right target audience is a lengthy and time-consuming process, which marketers have discovered to be among their areas of greatest stress. We have put together some easy tools which anyone can use and create content easily.

As the search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location? You’ll find no dearth of paid and unpaid tools to help you find search trends that are relevant to your business and guest profile. …

COVID-19 changed everything, including revenue management strategies. No longer just a trend analysis of past data, revenue management today is about how “real-time” your pricing is. A year of dramatic change to the travel and hotel-scape… We don’t need to repeat what a game-changer last year was. Hoteliers are now driven as much by government travel policies and health guidelines, as demand for travel to define their pricing. In many markets, availability has become a non-issue due to drastically reduced travellers in the market.

Search the term “mobile-friendly website” on Google. There are nearly 1,800,000,000 results. With all this hype, are you wondering what this term means? Importantly what it means for your hotel? According to statistics, nearly 60% of web traffic in May 2022 was from a mobile device. Desktops are becoming less relevant as more applications are created with smartphones in mind. Unsurprisingly, mobile devices are crafting the future of web design. …

Here are easy ways you can make a positive impact on the environment.There’s just one Earth, and it is currently in a triple emergency according to the United Nations. Here’s the part your hotel can play in bringing a change. Can your hotel help save the planet? Yes, it can! Climate change, pollution and loss of biodiversity are set to destroy the earth according to the United Nations. Humans may have caused this emergency, but still have the power to reverse it. From individuals to local and national governments, to businesses and corporations; we all need to be embedding environmental…