For hoteliers and accommodation providers this means changing their marketing strategy to attract local guests. Domestic tourism and staycation are the talks of the town. But how do you get this in-demand — sometimes even elusive audience — through the door?
Pre-COVID, the word travel generally meant going away to far-away places and saving up holiday leave for a long getaway.
2020 changed all that.
COVID-19 has meant that we either don’t travel or if we do, it’s local. International travel is a thing of the past with no signs of things changing soon.
Let’s look at a few strategies.
1. Focus on the off-season
Hoteliers and vacation rentals have slowly started opening their doors to a more competitive market than ever before.
No matter whom they catered to previously, the COVID-19 impact has meant that every hotelier and vacation rental is welcoming any guest who can add revenue. No audience preference — just bookings. For guests, it has meant a wider choice and heightened expectations for cleanliness, service, and a good deal.
Your marketing efforts need to make a bigger impact than ever before. Here are a few tips to sustain and grow your vacation rental business beyond this pandemic.
Focus on the domestic audience
Mobile SEO is the process of optimizing your website for smartphones and tablets.
Given that 58% of Google searches are now mobile, you can understand why marketers fuss about it.
As an accommodation provider, it is extremely important to keep your booking website mobile optimized as well.
Following Google’s Mobile-First, all SEO activities are in favor of mobile.
Google ranks mobile-friendly websites over others.
50% of searches are on mobile. Naturally, search giant Google has responded with numerous updates that favor websites that are mobile-friendly, responsive, and fast loading.
If your desktop site is being served up on mobile, you’re in trouble and it is time for an update — PRONTO! Luckily building…
It’s not just about getting visits to the website. It’s about getting quality traffic for that book.
To have a looker come back to your website to book with you is not easy with so much competition around and also even if you have great deals or the best room in town its all on how you attract a guest and finally convince them to book.
Safety and hygiene measures for guests are a must in the new normal. All accommodation providers must promote the safety protocols that they are taking to ensure a guest’s safe stay and experience.
Here are a few tips to consider how to attract a guest to your hotel website:
Build a Website That Attracts and Retains Users
The foremost…
Spoiler alert — dropping prices is not the way to win. It may get you the game but not the championship. To be a champion, tailor your promotions to highlight the value.
New opportunities … new days
Christmas, New Year, Weekends … these days have been overpromoted. So whilst you need to dish out an apt promotion for these special days to stay in the game, you need to scrape the bottom of the barrel to get that much-needed extra revenue. Find more days to promote and create a sense of urgency. Create them if you must. …
On a hotel website, the most important component is the booking engine. A seamless guest experience begins with a simple & powerful online booking system, designed to deliver more direct bookings.
Before we begin on the importance of a booking engine, it's important to know what it is and why you should consider having one in today’s hospitality industry.
What is a Booking Engine?
A hotel booking engine is software used on websites to secure online reservations.
With online hotel booking trends rising up in the hospitality industry rapidly, even the smallest accommodation provider can no longer ignore the need for an online booking engine.
Also, the importance of an online hotel booking engine is crucial to complete the sale process with your potential guests. It makes the reservation process a lot smoother to have one…
With international travel still, a distant dream, hotels, and vacation rentals are rolling out the red carpet to lure locals via staycation ideas.
The invitation to holiday closer to home gained popularity during the economic crisis in 2008. Faced with a tight budget, travellers had no choice but to escape the routine without travelling or by travelling in their free time near home for road trips or short trips. Over time staycation became a personal choice with followers the world over.
COVID-19 has yet again brought the staycation centre and front for anyone who wants to travel or step out during their vacation time. …
Digital Marketing newbie? Here’s a guide to get you started
The virus struck and doing everything to save your business, do you suddenly find yourself taking the digital marketing reins but don’t know where to begin?
Firstly, you’re not the only one in this boat.
Secondly, you won’t get it right immediately and every time, no matter how many marketing guides you read.
But, you will get better as you do it and you practice it and get more familiar with the ins and outs of digital marketing.
1. What is digital marketing?
What should you be posting on social media right now?
Connecting with your audiences with the right kind of message is important on social media. This blog shares some tips to help you stay on the right side of social posting during the current pandemic.
First, let’s establish the need for social media right now. If you are wondering why you should be bothering with social media platforms in these strange times, consider these points.
- 1. Your guests or potential new guests will visit your social media pages to stay informed.
- Keeping them updated with the latest information and share content about services, opening, post-COVID hygiene measures, etc. is critical.
- 2. Social media is an affordable way to reach many. It is arguably a less expensive marketing channel.
- 3. Social media is important to create…
Top Upselling and Pricing intelligence platforms that can drive your online revenue
